{"id":2288,"date":"2014-03-13T01:11:18","date_gmt":"2014-03-13T00:11:18","guid":{"rendered":"http:\/\/ignuscommunity.es\/blog\/?p=2288"},"modified":"2014-09-19T11:38:47","modified_gmt":"2014-09-19T10:38:47","slug":"comunicacion-y-mercadotecnia-digital","status":"publish","type":"post","link":"https:\/\/ignuscommunity.es\/blog\/comunicacion-y-mercadotecnia-digital\/","title":{"rendered":"Comunicaci\u00f3n y Mercadotecnia Digital"},"content":{"rendered":"

En Ignus Community creemos en la actualizaci\u00f3n permanente. Nos encanta aprender, confrontar las ideas y descubrir otras nuevas. Vivir experiencias de primera mano, si hay que caerse lo hacemos, nos levantamos r\u00e1pido y ajustamos, todo sea por mejorar.<\/p>\n

En tiempos en los que todo parece al alcance de un clic y abundan los \u00abexpertos\u00bb en la comunicaci\u00f3n y la\u00a0mercadotecnia digital, <\/span>buscamos a los mejores; los escuchamos, pero no nos casamos con sus ideas. Apreciamos lo nuevo, sin perder de vista las bases.<\/p>\n

Por eso, cada jueves,<\/span> recordaremos un poco las teor\u00edas y refrescaremos datos. Compartiremos aquellos puntos que a lo largo de la semana vayamos descubriendo sobre el mundo del marketing, la comunicaci\u00f3n y todo aquello de inter\u00e9s para el comercio electr\u00f3nico y el emprendimiento.<\/p>\n

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Y como en el cole, empezamos\u00a0con los \u00fatiles: un glosario<\/div>\n
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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0iabpedia.iabspain.net<\/a><\/span><\/div>\n
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\"Ignus-Community-glosario\"<\/a><\/div>\n
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Las nuevas tecnolog\u00edas conllevan tambi\u00e9n t\u00e9rminos nuevos. Una buena manera de no perdernos es tener a la mano un glosario actualizado, como el que nos propone la IAB (Interactiva Advertising Bureau), una asociaci\u00f3n comercial sin fines de lucro dedicada a maximizar el uso y la efectividad de la publicidad interactiva y el marketing.<\/div>\n
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IAB Spain es un cap\u00edtulo de esta organizaci\u00f3n y cuenta ya con 150 empresas asociadas en toda Espa\u00f1a, entre agencias de medios, agencias creativas, anunciantes, soportes, redes, buscadores, consultoras, observadoras, medios de comunicaci\u00f3n y proveedores tecnol\u00f3gicos.<\/div>\n
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Te animamos a que visites\u00a0www.iabspain.net<\/a>\u00a0\u00a0y conozcas m\u00e1s lo que hacen, en especial sus trabajos de investigaci\u00f3n en publicidad y soportes digitales.<\/div>\n
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Son muchas las opciones que nos ofrece la red. Nosotros te compartimos las que m\u00e1s nos convencen del mundo del marketing y la comunicaci\u00f3n.<\/div>\n
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\u00bfConoces alguna mejor?<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

En Ignus Community creemos en la actualizaci\u00f3n permanente. Nos encanta aprender, confrontar las ideas y descubrir otras nuevas. Vivir experiencias de primera mano, si hay que caerse lo hacemos, nos levantamos r\u00e1pido y ajustamos, todo sea [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[240,201],"tags":[171,172],"yoast_head":"\nComunicaci\u00f3n y Mercadotecnia Digital - IGNUS Community Blog<\/title>\n<meta name=\"description\" content=\"aprender sobre comunicaci\u00f3n y mercadotecnia, marketing on line, glosario t\u00e9rminos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ignuscommunity.es\/blog\/comunicacion-y-mercadotecnia-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n y Mercadotecnia Digital - 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