{"id":2334,"date":"2014-03-20T01:43:12","date_gmt":"2014-03-20T00:43:12","guid":{"rendered":"http:\/\/ignuscommunity.es\/blog\/?p=2334"},"modified":"2014-09-19T11:37:34","modified_gmt":"2014-09-19T10:37:34","slug":"investigacion-en-marketingfuentes-confiables","status":"publish","type":"post","link":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/","title":{"rendered":"Investigaci\u00f3n en Marketing, fuentes confiables"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Mientras m\u00e1s enfocas tu p\u00fablico meta o target,\u00a0m\u00e1s posibilidades tienes de dar en el blanco.<\/strong><\/p>\n<p style=\"text-align: justify;\">Seguramente lo has escuchado una y otra vez, conoce a tu p\u00fablico. En comunicaci\u00f3n y en mercadotecnia resulta fundamental. Quiz\u00e1s no sea m\u00e1s f\u00e1cil, pero s\u00ed podemos dise\u00f1ar campa\u00f1as publicitarias y estrategias de marketing mejor orientadas a nuestros clientes gracias a que \u00a0Internet nos permite medirlo todo.<\/p>\n<p style=\"text-align: justify;\">Sin embargo, entre tanta avalancha de herramientas digitales, donde cada d\u00eda surge una nueva; resulta f\u00e1cil perdernos entre m\u00e9tricas y sobre carga informativa, infoxicaci\u00f3n es el t\u00e9rmino en la red.<\/p>\n<p style=\"text-align: justify;\"><strong>\u00bfQu\u00e9 fuentes son confiables? \u00bfcu\u00e1les generan informaci\u00f3n?<\/strong><\/p>\n<p style=\"text-align: justify;\">Si quieres que tus anuncios y estrategias de comunicaci\u00f3n sean m\u00e1s efectivas sin duda tienes que conocer <strong>ComScore<\/strong>,\u00a0la\u00a0\u00a0Compa\u00f1\u00eda de Investigaci\u00f3n de la Comercializaci\u00f3n en Internet \u00a0que, junto con<strong> Nielsen online<\/strong> y <strong>Kantar Media<\/strong>, proporciona datos de marketing y servicios \u00a0para muchas de las mayores empresas en en el mundo \u00a0digital.<\/p>\n<p style=\"text-align: justify;\">Desde el a\u00f1o 2009 ComScore es el \u00a0proveedor certificado \u00a0de medici\u00f3n web en tiempo real y las soluciones digitales de comercializaci\u00f3n de tecnolog\u00eda en Am\u00e9rica Latina y desde 2011 tambi\u00e9n de Espa\u00f1a.<\/p>\n<p style=\"text-align: justify;\">ComScore, se ha posicionado como l\u00edder, gracias a que utiliza una metodolog\u00eda h\u00edbrida, que toma muy en cuenta los cookies para medir la actividad del usuario mediante la direcci\u00f3n \u00fanica de su ordenador. Un dato a tener \u00a0en cuenta, proporcionado por el mismo ComScore, es que \u00a0m\u00e1s del 60% de los ordenadores son compartidos, por lo que los cookies pueden mostrar anuncios a las personas equivocadas.<br \/>\n<sup id=\"cite_ref-10\"><\/sup><\/p>\n<p style=\"text-align: justify;\">Entre las \u00a0\u00e1reas de investigaci\u00f3n de la empresa se incluyen: estrategia de marca, etapas del desarrollo creativo, evaluaci\u00f3n de campa\u00f1a en los diferentes canales de comercializaci\u00f3n y medios de comunicaci\u00f3n,\u00a0planificaci\u00f3n de medios y retorno de la inversi\u00f3n, entre otros.<sup id=\"cite_ref-11\"><a href=\"http:\/\/es.wikipedia.org\/wiki\/ComScore#cite_note-11\"><br \/>\n<\/a><\/sup><\/p>\n<p style=\"text-align: justify;\">ComScore tambi\u00e9n es pionera en la <strong>medici\u00f3n de multiplataformas<\/strong>. Precisamente el pasado 18 de marzo fueron galardonados por este sistema con el premio a <strong>Nueva Tecnolog\u00eda del A\u00f1o<\/strong>, en la gala <em>Analytics for Excellence en eMetrics<\/em> por la <strong>Asociaci\u00f3n Digital<\/strong> en San Francisco.<\/p>\n<p style=\"text-align: justify;\">En los EE.UU., el 54 por ciento de los usuarios de Internet acceden al contenido en m\u00e1s de un dispositivo, cifra en aumento a nivel mundial que\u00a0plantea retos importantes para las empresas \u00a0y que como advierte su vicepresidenta, Jodi Mcdermott: \u00a0<em>\u00abLos par\u00e1metros tradicionales usados \u200b\u200ben la anal\u00edtica web hoy en d\u00eda se est\u00e1n convirtiendo en poco fiables debido a la proliferaci\u00f3n de dispositivos en l\u00ednea.\u00bb<\/em><\/p>\n<p><a href=\"http:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-2341\" src=\"http:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg\" alt=\"comscore\" width=\"1208\" height=\"916\" srcset=\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg 1208w, https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore-300x227.jpg 300w, https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore-1024x776.jpg 1024w, https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore-600x454.jpg 600w\" sizes=\"(max-width: 1208px) 100vw, 1208px\" \/><\/a><\/p>\n<p>Te dejamos el informe m\u00e1s reciente publicado el 25 de febrero de 2014.<\/p>\n<p><a href=\"http:\/\/bcove.me\/fz5jfaha\">http:\/\/bcove.me\/fz5jfaha<\/a><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras m\u00e1s enfocas tu p\u00fablico meta o target,\u00a0m\u00e1s posibilidades tienes de dar en el blanco. Seguramente lo has escuchado una y otra vez, conoce a tu p\u00fablico. En comunicaci\u00f3n y en mercadotecnia resulta fundamental. Quiz\u00e1s no<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":5,"featured_media":2341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[240,201],"tags":[188,185,183,184,189,187,186],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investigaci\u00f3n en Marketing,fuentes confiables - IGNUS Community Blog<\/title>\n<meta name=\"description\" content=\"En Marketing y comunicaci\u00f3n online medir es fundamental, comscore es la empresa certificada en Espa\u00f1a desde 2011.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investigaci\u00f3n en Marketing,fuentes confiables - IGNUS Community Blog\" \/>\n<meta property=\"og:description\" content=\"En Marketing y comunicaci\u00f3n online medir es fundamental, comscore es la empresa certificada en Espa\u00f1a desde 2011.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/\" \/>\n<meta property=\"og:site_name\" content=\"IGNUS Community Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-20T00:43:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-19T10:37:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1208\" \/>\n\t<meta property=\"og:image:height\" content=\"916\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"IGNUS Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#website\",\"url\":\"https:\/\/ignuscommunity.es\/blog\/\",\"name\":\"IGNUS Community Blog\",\"description\":\"Solucionamos tus necesidades tecnol\u00f3gicas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ignuscommunity.es\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#primaryimage\",\"url\":\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg\",\"contentUrl\":\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg\",\"width\":1208,\"height\":916},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#webpage\",\"url\":\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/\",\"name\":\"Investigaci\u00f3n en Marketing,fuentes confiables - IGNUS Community Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#primaryimage\"},\"datePublished\":\"2014-03-20T00:43:12+00:00\",\"dateModified\":\"2014-09-19T10:37:34+00:00\",\"author\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/f5380327b4ab8b1c8998c646d09df578\"},\"description\":\"En Marketing y comunicaci\u00f3n online medir es fundamental, comscore es la empresa certificada en Espa\u00f1a desde 2011.\",\"breadcrumb\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ignuscommunity.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investigaci\u00f3n en Marketing, fuentes confiables\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/f5380327b4ab8b1c8998c646d09df578\",\"name\":\"IGNUS Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5154e9b8c2574a78495751840f834185?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5154e9b8c2574a78495751840f834185?s=96&d=mm&r=g\",\"caption\":\"IGNUS Comunicaci\u00f3n\"},\"sameAs\":[\"http:\/\/www.ignuscommunity.com\"],\"url\":\"https:\/\/ignuscommunity.es\/blog\/author\/ignuscomunicacion\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Investigaci\u00f3n en Marketing,fuentes confiables - IGNUS Community Blog","description":"En Marketing y comunicaci\u00f3n online medir es fundamental, comscore es la empresa certificada en Espa\u00f1a desde 2011.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/","og_locale":"es_ES","og_type":"article","og_title":"Investigaci\u00f3n en Marketing,fuentes confiables - IGNUS Community Blog","og_description":"En Marketing y comunicaci\u00f3n online medir es fundamental, comscore es la empresa certificada en Espa\u00f1a desde 2011.","og_url":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/","og_site_name":"IGNUS Community Blog","article_published_time":"2014-03-20T00:43:12+00:00","article_modified_time":"2014-09-19T10:37:34+00:00","og_image":[{"width":1208,"height":916,"url":"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg","type":"image\/jpeg"}],"twitter_misc":{"Escrito por":"IGNUS Comunicaci\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ignuscommunity.es\/blog\/#website","url":"https:\/\/ignuscommunity.es\/blog\/","name":"IGNUS Community Blog","description":"Solucionamos tus necesidades tecnol\u00f3gicas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ignuscommunity.es\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#primaryimage","url":"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg","contentUrl":"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2014\/03\/comscore.jpg","width":1208,"height":916},{"@type":"WebPage","@id":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#webpage","url":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/","name":"Investigaci\u00f3n en Marketing,fuentes confiables - IGNUS Community Blog","isPartOf":{"@id":"https:\/\/ignuscommunity.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#primaryimage"},"datePublished":"2014-03-20T00:43:12+00:00","dateModified":"2014-09-19T10:37:34+00:00","author":{"@id":"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/f5380327b4ab8b1c8998c646d09df578"},"description":"En Marketing y comunicaci\u00f3n online medir es fundamental, comscore es la empresa certificada en Espa\u00f1a desde 2011.","breadcrumb":{"@id":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ignuscommunity.es\/blog\/investigacion-en-marketingfuentes-confiables\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ignuscommunity.es\/blog\/"},{"@type":"ListItem","position":2,"name":"Investigaci\u00f3n en Marketing, fuentes confiables"}]},{"@type":"Person","@id":"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/f5380327b4ab8b1c8998c646d09df578","name":"IGNUS Comunicaci\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5154e9b8c2574a78495751840f834185?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5154e9b8c2574a78495751840f834185?s=96&d=mm&r=g","caption":"IGNUS Comunicaci\u00f3n"},"sameAs":["http:\/\/www.ignuscommunity.com"],"url":"https:\/\/ignuscommunity.es\/blog\/author\/ignuscomunicacion\/"}]}},"_links":{"self":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts\/2334"}],"collection":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/comments?post=2334"}],"version-history":[{"count":15,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts\/2334\/revisions"}],"predecessor-version":[{"id":2654,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts\/2334\/revisions\/2654"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/media\/2341"}],"wp:attachment":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/media?parent=2334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/categories?post=2334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/tags?post=2334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}