{"id":324,"date":"2012-01-30T07:00:51","date_gmt":"2012-01-30T06:00:51","guid":{"rendered":"http:\/\/ignuscommunity.es\/blog\/?p=324"},"modified":"2014-09-19T12:42:00","modified_gmt":"2014-09-19T11:42:00","slug":"la-importancia-del-diseno","status":"publish","type":"post","link":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/","title":{"rendered":"La importancia del dise\u00f1o"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><span style=\"font-size: large; color: #ff9900;\">\u00abNunca tendr\u00e1s una segunda oportunidad para causar una primera impresi\u00f3n\u00bb<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">Seguro que no es la primera vez que le\u00e9is esta frase, adem\u00e1s, se puede aplicar a muchos aspectos de nuestra vida, no solo cuando te presentan a una persona.<\/p>\n<p style=\"text-align: justify;\">Pero si lo llevamos al campo que nos ocupa, el del <span style=\"font-size: medium; color: #ff9900;\">dise\u00f1<strong><\/strong>o<\/span>, es un sector en el que se ha producido un cambio muy relevante. De pensar en el dise\u00f1o como algo accesible \u00fanicamente para grandes marcas, son cada vez m\u00e1s las medianas y peque\u00f1as empresas que <strong>cuentan con un dise\u00f1ador en su equipo de trabajo o que deciden contratar sus servicios de manera regular<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-medium wp-image-328\" title=\"IGNUS_desing\" src=\"http:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing-300x200.jpg 300w, https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing-1024x685.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\">Otl Aicher (dise\u00f1ador gr\u00e1fico y tip\u00f3grafo alem\u00e1n): <em>\u00abEl dise\u00f1o ilustra la filosof\u00eda t\u00e9cnica y econ\u00f3mica de una empresa, y <span style=\"color: #ff9900;\">la imagen de la empresa revela el car\u00e1cter de la misma<\/span>, define su mentalidad. El dise\u00f1ador es el fil\u00f3sofo de la empresa, el que, sea cual sea dicha mentalidad, la hace perceptible\u00bb<\/em>.<\/p>\n<p style=\"text-align: justify;\">Creo que a estas alturas muchas personas se han dado cuenta de la <span style=\"color: #ff9900;\">importancia<\/span> que va adquiriendo d\u00eda a d\u00eda el dise\u00f1o en cuanto al <span style=\"color: #ff9900; font-size: medium;\">\u00e9xito o fracaso de una empresa<\/span>, ya que la imagen de la misma es el primer contacto que se produce con el cliente o consumidor y puede ser el \u00faltimo si el dise\u00f1o no resulta atractivo. (Hay que tener en cuenta que el contenido es igual de importante, pero en este caso s\u00f3lo estamos hablando del dise\u00f1o).<\/p>\n<p style=\"text-align: justify;\">El logo, la tipolog\u00eda utilizada, el formato de los proyectos&#8230; hay que tener en cuenta muchos aspectos para dar una buena imagen. Esta buena imagen nos ayudar\u00e1 a diferenciarnos de la competencia, a causar una buena impresi\u00f3n y, en muchos caso, a ganar confianza con nuestros clientes.<\/p>\n<p style=\"text-align: justify;\">Ahora os trasladamos la pregunta&#8230;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: large;\"><span style=\"color: #ff9900;\">\u00bfConsider\u00e1is importante le dise\u00f1o?<\/span> o <span style=\"color: #ff9900;\">\u00bfse le est\u00e1 dando demasiada importancia al mismo?<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abNunca tendr\u00e1s una segunda oportunidad para causar una primera impresi\u00f3n\u00bb Seguro que no es la primera vez que le\u00e9is esta frase, adem\u00e1s, se puede aplicar a muchos aspectos de nuestra vida, no solo cuando te presentan<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[235,201],"tags":[17,35,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia del dise\u00f1o - IGNUS Community Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del dise\u00f1o - IGNUS Community Blog\" \/>\n<meta property=\"og:description\" content=\"\u00abNunca tendr\u00e1s una segunda oportunidad para causar una primera impresi\u00f3n\u00bb Seguro que no es la primera vez que le\u00e9is esta frase, adem\u00e1s, se puede aplicar a muchos aspectos de nuestra vida, no solo cuando te presentan [\u2026]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/\" \/>\n<meta property=\"og:site_name\" content=\"IGNUS Community Blog\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-30T06:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-09-19T11:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3872\" \/>\n\t<meta property=\"og:image:height\" content=\"2592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#website\",\"url\":\"https:\/\/ignuscommunity.es\/blog\/\",\"name\":\"IGNUS Community Blog\",\"description\":\"Solucionamos tus necesidades tecnol\u00f3gicas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ignuscommunity.es\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#primaryimage\",\"url\":\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing.jpg\",\"contentUrl\":\"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing.jpg\",\"width\":\"3872\",\"height\":\"2592\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#webpage\",\"url\":\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/\",\"name\":\"La importancia del dise\u00f1o - IGNUS Community Blog\",\"isPartOf\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#primaryimage\"},\"datePublished\":\"2012-01-30T06:00:51+00:00\",\"dateModified\":\"2014-09-19T11:42:00+00:00\",\"author\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/96ee11f9b056139774c55e20fc172aa3\"},\"breadcrumb\":{\"@id\":\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ignuscommunity.es\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La importancia del dise\u00f1o\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/96ee11f9b056139774c55e20fc172aa3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6cc6243cb117d70cef2ce0d7f3eb267c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6cc6243cb117d70cef2ce0d7f3eb267c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/ignuscommunity.es\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La importancia del dise\u00f1o - IGNUS Community Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/","og_locale":"es_ES","og_type":"article","og_title":"La importancia del dise\u00f1o - IGNUS Community Blog","og_description":"\u00abNunca tendr\u00e1s una segunda oportunidad para causar una primera impresi\u00f3n\u00bb Seguro que no es la primera vez que le\u00e9is esta frase, adem\u00e1s, se puede aplicar a muchos aspectos de nuestra vida, no solo cuando te presentan [\u2026]","og_url":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/","og_site_name":"IGNUS Community Blog","article_published_time":"2012-01-30T06:00:51+00:00","article_modified_time":"2014-09-19T11:42:00+00:00","og_image":[{"width":"3872","height":"2592","url":"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing.jpg","type":"image\/jpeg"}],"twitter_misc":{"Escrito por":"admin","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/ignuscommunity.es\/blog\/#website","url":"https:\/\/ignuscommunity.es\/blog\/","name":"IGNUS Community Blog","description":"Solucionamos tus necesidades tecnol\u00f3gicas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ignuscommunity.es\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#primaryimage","url":"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing.jpg","contentUrl":"https:\/\/ignuscommunity.es\/blog\/wp-content\/uploads\/2012\/01\/desing.jpg","width":"3872","height":"2592"},{"@type":"WebPage","@id":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#webpage","url":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/","name":"La importancia del dise\u00f1o - IGNUS Community Blog","isPartOf":{"@id":"https:\/\/ignuscommunity.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#primaryimage"},"datePublished":"2012-01-30T06:00:51+00:00","dateModified":"2014-09-19T11:42:00+00:00","author":{"@id":"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/96ee11f9b056139774c55e20fc172aa3"},"breadcrumb":{"@id":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ignuscommunity.es\/blog\/la-importancia-del-diseno\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ignuscommunity.es\/blog\/"},{"@type":"ListItem","position":2,"name":"La importancia del dise\u00f1o"}]},{"@type":"Person","@id":"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/96ee11f9b056139774c55e20fc172aa3","name":"admin","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ignuscommunity.es\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6cc6243cb117d70cef2ce0d7f3eb267c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6cc6243cb117d70cef2ce0d7f3eb267c?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/ignuscommunity.es\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts\/324"}],"collection":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":10,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"predecessor-version":[{"id":2562,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/posts\/324\/revisions\/2562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/media\/328"}],"wp:attachment":[{"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ignuscommunity.es\/blog\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}